Portal Forum General General Discussion Only in Wisconsin Reply To: Only in Wisconsin

#134514 Quote
The RubeThe Rube
  • GoldenHas donated $ to the upkeep of GPL

A mix of fact and fiction here:

Anheuser Busch tested Michelob Golden Draft in the Upper Midwest, a region that contains Minnesota, Wisconsin, Michigan, Iowa, South Dakota, and North Dakota. Currently, it is sold in seven states other than Minnesota, and Potter says that Michelob is always exploring opportunities for expansion. The brand tested limited SKUs in Montana as recently as last year.


The reason they test-marketed it in those specific states, was because those were the states where Miller Light was dominant, outselling Bud Light.